The AIM ceiling light was designed by the Bouroullec brothers in 2010.
The AIM is a form of modern pendant lighting that is constructed from a varnished aluminum sheet with a photo-etched optical polycarbonate shade and an internal reflector of a photo-etched ABS. The cable can be adjusted to allow the fixture head and light distribution to be aimed. The cable has a total length of 29 ft 5 inches (9m) allowing the lamp to be suspended up to 9 ft 8inches (3m) from the ceiling.
The AIM emits direct lighting. The minimalist pendant lamp has two versions and is available in black or white.
Inspiration behind the design:
Ronan & Erwan Bouroullec wanted to keep the core essence of the lamp they created limited to the source of light and its cord. The AIM ceiling light does just that and therefore appeals to any kind of setting it is placed in not only because of its shape but also because it is designed to conveniently “aim” light at specific locations.